The Style Blogger – Season 1, Introduction

January 1st, 2011

Firstly, to all of our readers - Happy New Year!

2010 was an outstanding year for the site, thanks to your continued support – and I promise that our plans for 2011 are even more exciting.

To kick-off the new year, we (the growing StyleBlogger Team) present you with our first video project.  Over the past few months, our videographer Chris and I have been brainstorming, trying to determine the best approach for the video episodes. We eventually agreed on a general vision for the video series: a real, unscripted “reality show” loosely documenting the behind-the-scenes of managing a growing website and all the opportunities that come along with it (styling gigs, design collaborations, starting a clothing line, etc). The basic premise was partly inspired by the HBO series “How to Make it in America” – the real version.

Please keep in mind that every video episode going forward will include style tips & advice since that is, and always will be, the foundation of this site.

I hope you all enjoy this first video – an introduction to the exciting series to come. If the videos are anything like the posts have been, they will only get better with time.

Yours in style,
SB

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