TSB TV – First Shoot

August 7th, 2013

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Yesterday’s TSB Upgrade on Mike Cannon wasn’t just a typical post.

We filmed the entire makeover with a TV production company as the first “sizzler footage” for a potential TSB reality show. An episode of the show would chronicle our work in transforming one guy’s style (and lifestyle), along with the day-to-day hustle of growing a menswear blog into an industry-leading publication.

Here’s a few behind-the-scenes shots that Alex caught during the two-day film shoot.


Meeting time: 830am at Mike’s apartment in Brooklyn… very early for our crew.


Towni and his spectacular flow getting mic’ed up.


The beautiful Jessie was such a great sport during the shoot. Thank you!


Our audio expert Chris and one-man camera crew Webster.


Ladies and gentleman, the old Mike Cannon.

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#Selfies are huge in the Philippines.


Doing work and dropping knowledge at Suit Supply.

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Leaving Ted Baker in Soho with a few accessories.


Back in the TSB studio…


A little liquid encouragement before the one-on-one interviews, thanks to my man Drew Tybus and our friends at Ole Smoky Tennessee Moonshine. You gotta try these cherries…



Frank’s Chop Shop in the LES holding down the grooming.



Ladies and gentlemen, the new Mike Cannon.



Wes and I trying our best to fix those long shirt cuffs… unfortunately we didn’t have time to see our boy Franklin to do it right.

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After party at my (former) place.



Rooftop confessionals.


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I’m calling it now: if this show comes to life, Alex will be one of the best characters on reality TV.



That’s a wrap!! Any of that moonshine left?




More on the reality TV show, LA move, and website expansion soon…


Yours in style,



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  • Kirklan Hawes

    Now this I would watch. Watch Channel and Im there . I so excited for you guys . I hope the pilot get green lit

  • Harvey

    Miss you homies. Post again soon!
    Btw what do you think of the Phillip Lim X Target collaboration?
    Can’t be as epic as the MB x Uniqlo no?

  • franck

    Dan i hope you will read.just let you know that you change my life and my style.i read this blog since two years. everybody in my area finds my style amazing and i get too much bitches.thank you and the tsb team.thanks

    • scott

      so fresh!

  • Craig

    Where are you going to get your suits out West since you get ‘em all from MAB Dan? Just curious. Maybe too early for you to know. Like other commentators, it will be interesting to see how the Western expansion unfolds.

    Can’t wait! Best wishes,


  • Richard L.

    Its probably his ‘work clothing’ but your camera man, Webster, could use a TSB makeover ;)

    Great work as always. Looking forward to the future.

  • Larry

    Dan, I am big fan of your blog and your fashion sense. I am a young college who is into fashion and I want to start a fashion blog. Do you have any advice for me?

  • Carter

    I knew you and the crew had big plans for the site, but this is next level! Love the suit supply collabs as well. I wish you much success out west.
    Be Well bro!

  • Miguel

    This is great guys, this should be must see tv since you guys are mostly going to do guys, usually you get females makeovers and stuff, good luck with this new project.

  • Jaws

    Queer eye for the straight guy revisited. Take a step back, makeovers? Shame. #menswearmisguided

    • http://tsbmen.com Dan Trepanier

      Not sure where you’re coming from with the comment, but thanks for reading!

  • http://undefined Jeanscuffed

    Wow, VERY excited to see the progress. Nice to see the pictures come to life in video.

    • http://tsbmen.com Dan Trepanier

      Thanks brother. We’re on the road now…but looking forward to really getting started out West. It’s just the beginning!

  • Bob P

    This looks like sooooooo much freakin’ fun. Makes me wish I lived in NYC just to come see some of this go down live. Awesome photos!

    • http://tsbmen.com Dan Trepanier

      If all goes well, you won’t have to be! Thanks Bob!

  • Nick

    I’m excited! Nothing but the best from you guys. Thanks for the many years of excellence!

    • http://tsbmen.com Dan Trepanier

      Thanks Nick! We’re just getting started…

  • James

    Great transformation guys!! However, where did the Moonshine come from? That’s from my neck of the woods! I was pleasantly surprised to see a little bit of Tennessee creeping onto the TSB set! I know you’ve done special shoots for some guys in Nashville, but you all should really spend some time here.

    • BF

      You can get that shine at most nicer liquor stores…I’ve had the cherry flavor.

    • http://tsbmen.com Dan Trepanier

      We’re planning a trip! Well, several trips actually. TSB is going to be hitting the road more often (now that we have wheels)…

      Plenty of exciting changes in the near future.

      Thanks for your support!

  • http://anorexicecapades.com BougieHippie

    That cobalt blue blazer it SMASHING!

  • http://undefined TimL

    Great look into the work that goes on in the shooting time.
    Thanks for sharing this. Great info

    Dan said, – “Wes and I trying our best to fix those long shirt cuffs… unfortunately we didn’t have time to see our boy Franklin to do it right”

    *I use an old trick with a couple of rubberbands at the forarm to hold the sleeves up for longer sleeves shirts. I like mine longer than short so it depends on the jacket but this works.

    • http://tsbmen.com Dan Trepanier

      That’s a clever quick-fix…but what happens when you take the jacket off?

  • Michael

    That Reservoir-Dogs-style last photo is killer

  • Matto

    Awesome. What a neat behind-the-scenes article. Thanks for sharing & giving us some insight into the workings behind the curtain.

    As the others have said, I’m very much looking forward to the new office and seeing things move forward. You boys are certainly motivated. Full points to you for driving this forward. From style blog, to shop, to TV – I’m excited to see where you’re going to take TSB.

    Mike’s last look – blue jacket, tan pants – that exactly hits the spot for me right now.

    Let me know if you ever want an international challenge / excuse for a tropical holiday :)

    Matt – Cairns, Australia

    • http://tsbmen.com Dan Trepanier

      Thanks for your support Matt! We’re just getting started my friend – the future is looking bright :)

      I hope to make it down to Australia sooner rather than later, you’ll have to show us around…

  • Patrick

    You sandbaggin’ sons-a! Congrats, this will be great.

  • chris burt

    great work guys….x

  • jack

    I would watch, and I hate reality television.

  • Mr E

    I hope Townsend’s long locks get their own spin-off reality show.

    They deserve it.

    • http://tsbmen.com Dan Trepanier

      He’s got that good good salad.

  • http://undefined Joshua

    This is awesome. Great job on the transformation I’m definitely looking forward to more of these. Oh. Shoutout to Wes for rocking the “Banned 1′s” *former sneakerheads unite* Lol.

    • http://www.tsbmen.com Westley Dimagiba

      I’ll never get rid of these 04s! lol

      • http://tsbmen.com Dan Trepanier


  • BF

    Can we PLEASE get a photo shoot up of “Jessie” ASAP?!?!?!?!?

    • http://tsbmen.com Dan Trepanier

      Play it cool brother.

  • http://wideeyestightwallets.com Adam

    This. Looks. Awesome. Here’s hoping you guys see some success with this venture, I’d definitely watch! Also, tons of great style through these photos…the khaki suit Wes is wearing towards the bottom stood out the most to me though, KILLING it.


    • http://topbuttononly.tumblr.com Levi G

      Agree with you on that Wes suit!


      Same one, maybe?

      • http://www.tsbmen.com Westley Dimagiba

        lol you caught me, definitely the same one! I picked it up at Buffalo Exchange for $40 a couple years ago.

  • Brady P

    Best of luck gentlemen! I hope it takes off!!

    • http://tsbmen.com Dan Trepanier

      If it doesn’t, we might just shoot it ourselves…that way we can keep it really real and uncut – TSB PRODUCTIONS

  • Dan

    Dope. This site continues to get better – interested to see how this bi-coastal thing changes things (styles) up.

    • http://tsbmen.com Dan Trepanier

      Me too Dan, me too.

  • Kolja

    Hi guys,
    I just love the shoes Towni wears at SuitSupply. Could you let me know where to get these? I am looking for monks like those for months and can’t find any.
    Great shots by the way, looks like hard but fun work.
    All the best from Hamburg, Germany,

    • Wieczorek

      Try at http://www.meermin.es they have some killer monks (and shoes in general) in nice prices, although sizing chart is a little tricky.

      • Kolja

        Great, thank you Wieczorek!