We’ve always been big fans of the Levi’s brand. In fact, all four of us grew up wearing their iconic jeans and denim jackets. So when they asked us to be part of their #MakeOurMark campaign, we were immediately on board.
The campaign centers on helping to equip the new age of industry pioneers as they make their mark and advance on a journey that Levi’s calls “The Modern Frontier”:
The Modern Frontier isn’t some far-off destination. It’s all around us. It’s where new ideas are born; where new forms of expression emerge; where new movements begin. It’s where progress is made. The early pioneers moved west in search of new terrain. But today’s pioneers are moving towards a different kind of uncharted territory: one of ideas, connections, and creativity. This is the future. This is The Modern Frontier. This is how some of the world’s most pioneering artists are defining it.
As our piece for the campaign, we came together as a team and agreed on our favorite iconic Levi’s design: the Trucker Jacket. Each member of our team then chose their favorite style (fabric/finish) for a WIWT style-off, during which we discussed TSBmen’s journey and what “The Modern Frontier” means to us.
Feel free to vote for your favorite look using the poll at the end of the post!
This one’s got some great design tweaks, like a flannel lining, pleated back, rear waist adjuster, full-zip front, and tab neck closure.
The sleek wool/cotton fabric makes it a little dressier as well, perfect for a “tailored just because” kind of day.
Working on this campaign really got me thinking about the four-year journey that TSBmen has been on.
We’ve come a long way from this, but have really just begun building something special…more on this later.
The #MakeOurMark campaign asks its innovators/influencers four fundamental questions about their journey:
Origins – Who are you?
We are four regular guys from different backgrounds who live, eat and sleep style. Find more on our about page & FAQ.
Passions – What moves you?
Challenging a seemingly unapproachable industry that every man must participate in. Inspiring others to dress better, to be themselves, to think outside the box, to innovate, to chase their dreams regardless of the expectations of others…
Approach – What’s your strategy?
Creating quality original content daily. Keeping everything authentic and honest with our readers. Sharing our journey from day 1.
Destination – What’s your dream?
To make “fashion” more relatable to the everyday guy. To positively impact others and inspire them to push their respective boundaries. To retain freedom of time and location. To provide for my family and spend as much time as possible with the people I love.
Shout out to our new friend Pedro from J.A.M.S. for these awesome chestnut/navy suede tassel loafers!
- Navy Wool Trucker Jacket by Levi’s
- White silk-blend band collar shirt by Hugo Boss
- 100% Hemp windowpane waistcoat (part of suit) by Michael Andrews Bespoke (cloth by Ariston)
- Brown hopsack suit trousers by Michael Andrews Bespoke
- Watch by Montblanc Timewalker Automatic (42mm)
- Chestnut/Navy Suede tassel loafers by J.A.M.S