Frayed Denim feat. Alex Crawford

November 4th, 2013

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If you’ve been following TSBmen lately, you’ve probably noticed that our Art Director Alex has been really upping his game. One of his new favourite moves: cutting the bottom of his jeans.

“It all started when I had a pair of Uniqlo jeans that I really loved, but they shrank 2-3 inches in length and eventually became too short to wear… Honestly, they may have been fine as a pair of no-break jeans, but I felt like a Thom Browne fanboy in them. They faded into the back of my closet, getting worn less and less. Then I saw a blog post by Noah Emrich, a fantastic photographer who we met a while back in NYC, in which he cut a pair of his jeans. I decided to try it. I wasn’t wearing them anyway, so I had nothing to lose… They’re now one of my favourite pairs and I’m wearing them multiple times a week, once again.”

Here Alex put together three looks featuring his newest accessory: a frayed hem.


1. 80s Lo-Head Baby


“One of the first things I learned, and continue to learn, from TSB (aka Dan) is a discerning eye for style. It’s incredible how much a tiny subtle detail can change the overall mood and appeal of an outfit. For example, I wouldn’t wear this look without the frayed hem on the jeans. Even with the hat (which I bought off a homeless man on Mission Street in San Fancisco) this look seems a little too ‘typical prep’ for my taste.

The cut-off denim adds a ruggedness and un-tidiness that gives the look more personality, in my opinion. It makes me feel less pigeonholed into the ‘prep’ category and more like myself.”


“I owe almost everything in this look to my father’s great taste. My dad was a BOSS in the 80′s. He owned his own company, was president of the local country club, and stayed fresh in custom-made suits and Ralph Lauren everything. He still has a suit collection that could rival Dan’s, although his are roomier and more padded (it was the 80′s in Texas, after all).

The bengal striped shirt and herrinbone cardigan vest were both gifts from my pops (RL, of course). The gold rolex and two-tone tassel loafers, on the other hand, both belonged to him in his heyday.”


“My mom, who also has great taste in clothing, sent me these awesome socks for my birthday recently. When I was putting this look together for the post I was originally sockless, but Dan saw them laying on the floor of my office and said something along the lines of: ‘GUY, those socks are going to make this look! …that’s a little too much foot anyway, with those low-ass-vamp 80′s loafs’.

I put them on and wasn’t fully on board at first. Dan told me to wear them around with the look for a bit… ‘We can shoot it both ways and decide which you like better later’. By the end of the shoot I was loving this combo.”


  • Brown Felt Hat bought from a homeless man in San Francisco
  • Blue striped dress shirt by Polo Ralph Lauren
  • Brown Herringbone Wool Vest by Ralph Lauren
  • White 511 Jeans by Levi’s
  • Southwestern Print Socks by Anonymous Ism
  • Vintage White and Brown Tassel Loafers by Cole Haan
  • Vintage Watch with Crocodile Band by Rolex
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  • http://undefined Dick Lickerson

    Alex, bubby, the youth small trousers gotta go. You like you have a perma-wedgie.

    • Alex Crawford

      Feels good man.

      • http://undefined Dick Lickerson

        Don’t get me wrong… you look good… I’m just concerned about sterility issues down the road, in case you want to pass your style on to some Alex Jr.s or Alexas down the road =)

  • Back Down South

    That 2nd look is stellaaaarrrrrr

    • Alex Crawford


  • Phil

    I love Alex´s personality in style! Even when I prefer rolling my denim. Btw Are you going to make October giveaway Honorable mentions.

  • Matt

    Love seeing some Martin & Osa! They had some great stuff but unfortunately they closed

  • Theguybehindthelens

    Just chopped a pair of my black denim since Alex’s black on black on black looks have been so killer. Also it is really great to see the evolution of Alex’s style. He has been completely killing it lately.

  • http://undefined Mack1

    I used to laugh at Alex all the time!!

    Now just look 3 where you look like the scary guy in Poltergeist.

    Honestly great to see you mixing it up with the three Amigos, Look 1 and 2 I love.

    Great Post.

  • Scotty

    I recently cut a pair of tapered jeans and used sandpaper to fray them. Anyways, after I cut and frayed them, I noticed that the jeans had lost some of its tapered shape. They were definitely more tapered like yours before I cut them but now? The taper is just… off.

    Is there any reason behind this?

    • Isaac S.

      It’s because you cut off the taper. By cutting off the bottom, you lost that gradual slimming effect that comes with “tapered” jeans.

  • Jack

    Maybe I’m too anal retentive, but I’d recommend using a ruler to match the height of your mark with the second leg. Just tried out Alex’s method on a pair of jeans I never wear and ended up botching the cutting job. Also, make sure not to start your cut along the stitching.

    • Alex Crawford

      When I first cut my Uniqlo blue jeans the cut was super uneven and they were already so short that I didn’t want to try cutting again so instead I just washed them. Once they started fraying you couldn’t tell (and still can’t) that they’re crazy uneven.

  • BougieHippie

    Fashion Farm boys is my fav. I like the layers and consistency of the look, its relaxed but thought out.

  • Khalid

    Alex is looking fantastic! (Has he lost weight? I didn’t think he was 511 skinny!)

    Does the fraying shorten the life of the garment? i.e., doesn’t the fraying lead to more and more fraying rather quickly?

  • Rob A

    Nice learning some of Alexs history and really glad you went with the socks in look 1.

    All this talk of frayed denim inspired me to cut an old denim shirt on the weekend.

  • Mohamed

    2013 should be renamed the Year of the Alex, you’ve been killing it recently! I normally avoid wearing black, but the all-black outfits looks amazing and tempting!

  • chrisd

    I think I’ve read every post of this blog and agree, Alex is kicking some butt these days. He is in his element in look #2, but good to see him try new things.

  • Sergio

    I love the effect (or is affect) that LA has had on you Alex! Keep it up man!

  • Waydownsouth

    Killed it in look 3. Way to go Alex! Horse poop? Really?

    • Alex Crawford

      Unfortunately yes. Often.

  • http://undefined Jeanscuffed

    The all black Levi jacket w/dub monks will ALWAYS be my fav for Alex. Frayed denim is something that I want to try myself. From this post I’d have to say look #2 is my personal go-to. Good work fellas!

  • LouCaves


    Looking good, Alex.

    Thanks, TSB.

  • Fox

    Love it, Alex! Particularly look #2! This is my current style to the T. I’m actually a Texan as well but I live in Paris France. These are very versatile looks that are current in any country. Keep up the great posts guys!

  • The-Bigwig

    Never said this before. Frayed jeans suits you well Alex, lol!


  • Raye

    It’s really lovely to see how Alex’s style has evolved all this tie! Stay brilliant