The Smooth Operator feat. Frans Nieuwendam

March 10th, 2014

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I remember bumping into this very sharply tailored gentleman in NYC a while back when Alex and I were out shooting Street Style, but we had no idea of the incredible story behind the man.

Our friend DJ saw the Street Style photo and happened to be a mutual friend, so he facilitated a feature for us. We contacted Frans, set a date for the photoshoot, and met him at his apartment in the east village.

As soon as you walk into Frans’ apartment, you know this guy has a lot of stories, and a lot of style. With a background soundtrack of smooth Jazz from a far-off place we looked over some of the artworks & artifacts he’s collected from his travels around the world, had a couple glasses of whiskey, and took in a stunning 23rd floor view of Manhattan as he schooled us about NYC back in the day.

I wasn’t quite sure how to deliver this profile, since there is so much I could say about Frans. The guy has done a lot of living. Good news is, he also happens to be a good writer. So here is a breakdown of his personal style influences, a little history about NYC’s downtown nightlife scene, and how he was able to maneuver through the menswear industry, all in his own words (with some of my commentary, of course).

“I was born in Queens, New York to West Indian parents. My father received his MBA from Pace University and, at a young age we left to London because of his job. I was to spend most of my youth in England, Holland, Switzerland, Spain and Portugal with occasional visits to France and Italy. Later on I moved to Rio Brazil for about 1 ½ years and spent some time in the Caribbean, Africa and China. I have always enjoyed travel and my apartment is filled with art and other objects that reflect my itinerant nature and, to a large degree, impact upon my personal style.

My musical tastes were forged in London of the early 1970’s. Artists such as Roxy Music and David Bowie were influential not just in my musical proclivities but also my interest in clothing and style. Later on, a burgeoning interest in Jazz led me to the music and sartorial stylings of Duke Ellington and Miles Davis.

I returned to New York in the late 1970’s to attend college. I moved into the East Village (Alphabet City) where I still reside today. It was tail end of the disco era and the transformation of punk into post-punk, new wave and no-wave. I managed to squeeze in a visit or two to Studio 54 before frequenting clubs like The Mud Club, The Peppermint Lounge, The Palladium, and others too numerous to mention.

Upon finishing college, I started a retail buyers training program with the May Company (Lord & Taylor) before moving on to Federated Stores (Bloomingdale’s). After a 2 year stint in Chicago, I returned to New York to work a merchandising position at Emporio Armani. I was getting creatively restless working retail and began to do some editorial styling on my days off. I also began to help friends backstage at their runway shows at the then nascent Seventh on Sixth shows at Bryant Park. As I did more shows, I began to learn more about staging, casting, lighting, music, run of show, etc. I eventually started to produce fashion shows and events for small to medium design houses.

In order to support my freelance lifestyle, I made a break from a full-time retail job and started working guest lists for various nightlife promoters. Club owners began to hire me full-time because I was always dressed well and provided a good presence at the door or running a VIP room. I succeeded in this business and became well known in nightlife circles . The secret to my success was that I found the mid 90’s bottle scene so mundane compared to the prior decade and did my job relatively detached. Also, I was in my mid thirties and was not interested in partying or other nightlife indulgences. I had done all that in my twenties.  As some of my colleagues liked to say, it was a day in the office with the lights off.

I worked in nightlife through the mid nineties until 2009, when I hung up my clipboard for good. During that time, I sporadically held positions at Bergdorf Goodman, Jill Sander and Dunhill. Today, I do made-to-measure tailoring at Suit Supply’s flagship store in SoHo, and I continue to undertake freelance fashion projects when they present themselves.”

Here Frans gives us a taste of his day-to-day personal style; sharply tailored and sophisticated with a vintage twist.


1. Euro Vintage


“This is a vintage overcoat from the 1970’s from my favorite East Village store, Rue St. Denis [where a lot of the vintage clothes are imported from France and Europe]. I had considered trimming down the super-wide lapels but opted to leave them as is. It has a slight military influence, a hallmark of British tailoring.”


“I selected a Blue Donegal Tweed fabric from Ariston [the blue version of this fabric] and had it made into a 3-piece suit. Being a jacket fabric, I was concerned that it might be too warm as a whole suit but, given our current winter, it turned out to be a good choice.

I can wear this on a 40 degree day with just a scarf and gloves and be completely comfortable… This is something that I would wear to work particularly since the loft that I work out of can sometimes be bit cool and drafty.”


What we can all learn here: shop in vintage stores owned by Europeans who import their goods. Better yet, go vintage shopping while traveling in Europe. They know about beautiful, high quality, long-lasting clothing.


  • Vintage 1970′s Overcoat
  • Blue Donegal Suit by Suit Supply Made to Measure
  • Blue Dress Shirt by SuitSupply Made to Measure
  • Wool Tie Vintage
  • Grey Derby Shoes by John Varvatos
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  • Unseen Flirtations

    As a firm believer of smart casual, with the emphasis on smart, worn casually, this is something of a masterclass in the craft. I nod.

  • Dave Coakley

    Best dressed man I’ve seen on this site. Impeccable taste mate.

  • dwdj

    Mr. Nieuwendam is a definite favorite of mine on this site. Absolutely fantastic. The pewter owl is really understated and fantastic. I love when jewelry doesn’t need to be gold or silver based and can instead be a more matte metal.

  • John B

    I really like his backstory. Of course, I also like the clothes, especially the tweed suit and the coat. It would be a shame to alter the lapels by the way. The last look doesn’t look that costumey, especially without the coat. Then again, I really like plaid suits.

    The card holder on the waistcoat pocket on look #1 is a really subtle, but amazing detail.

  • jon


  • Isaiah

    Be sure to bring him back for a spring summer feature I’m curious about the Italian in the summer looks he would pull off

  • agf

    TSB hall of fame

  • eddy

    Frans for president i was just drooling from pic to pic. what an ensemble. I think i have been duly inspired to cause a fashion shock in my neigbourhood. Great article and kudos to TSBMEN for bringing this to us

    • Dan Trepanier

      Thanks Eddy! Let us know how that “fashion shock” goes, haha.

  • TO

    Mr. Nieuwendam is an elegant writer with a great story to tell. I love how he mixes elements from the past with the present so seamlessly in this feature as well as in its narration.
    It is inspiring how far his astute awareness of his own presentation has taken him in his life journey.

    I really appreciated the uniqueness of the two-tone lace pocket square, his MTM fabric choices and spectacles throughout, and that spectacular vintage orange blazer.

  • Justin Faulkner

    Incredible article!

  • Jason

    How’s the quality of Suit Supply shoes? Is it comparable to an Allen Edmonds? Both are in the same price range $300

    • Dan Trepanier

      I don’t own any Suit Supply footwear, but I know where and how they are made. When it comes to shoes I usually recommend buying from companies who specialize in footwear. Cheers.

    • Juan

      I am a big fan of theirs, but the shoes are just not worth it in my opinion. A pretty good company that does for shoes what SuitSupply has done for suits is Meermin.

      Spanish-made and great raw materials, all for a mere €160. I recommend you try them out, best bang for your buck as far as I’m concerned.

  • khordkutta

    Who Da Champion

  • Nate

    I don’t know what to say…. A legend. What a find TSB.

    • Dan Trepanier

      Indeed. Some legends are true.

  • JoeFromTexas

    Great looking post, but I especially appreciated the years of wisdom thrown in. I actually really like that he acknowledges that the last look can come off as costumey, but for certain situations in the industry he works, that’s exactly what he’s going for. In some sense, clothing is a costume in that he dresses for the role he is playing.

    I also really like the accessories. I’ve always had the opinion, probably unpopular here, that buying jewelry or certain accessories for myself was vain and I avoided it. That’s not to say that I don’t wear jewelry or believe no one should. But any jewelry/accessories I wear are either functional or have a story and sentimental value, a leather money clip and ring from my grandfather, lapel pins found in roadside flea markets on a family road trip, cufflinks for fathers day, a watch that was a thoughtful gift, wedding and class rings, etc.

  • Juan

    There’s only one word that comes to mind: impeccable.
    Impeccable fit, impeccable style, impeccable taste. Bravo, bravo, bravissimo!

    This gentleman has shown the world you don’t need to wear fashion-forward pieces to be “creative”, and that tailored classics are “boring” only if you wear them in a boring way.

    Also, LOVE the fact that he’s wearing SuitSupply in every single look. Goes to show the incredible quality of their pieces.

    • Robert

      Do you work for suit supply?

      • Juan

        I wish! I just enjoy their products and am glad someone’s offering quality garments at an affordable price, especially for a college student like me.

  • cam

    This gentleman looks so comfortable and confident. It’s like his clothing is secondary which I think is perfect. Loving the slight nod to Run DMC with the no laces ;) Great feature Dan

  • Jeanscuffed

    I don’t know how this will come across but just looking at the guy’s face he seems cultured. It’s like how someone gives off a certain vibe and that’s what I picked up from him before I read his story. All 3 looks were top notch. I perticularly liked the blue donegal tweed 3-piece. Excellent choice with the orange tie and the textures were eye grabbing. I also wanted to add that I were surprised at how thin the lapels were on the vintage jacket in Look #2, especially since it was dated way back, but I also liked how he went with a scarf instead of a tie or just an open shirt with nothing there. Great style choices Frans! Love your background.

    • TO

      I was surprised at how narrow the lapels were as well. They have a really nice shape to them. Amoungst a sea of wide lapels that is most vintage shops, what a refreshing find !

      • Dan Trepanier

        Very “Mad Men” era. Also cool that they are “clover bottom” (rounded lapels).

  • Wieczorek

    TSB’s all time best features:
    #1 – Frans Nieuwendam.

    • Dan Trepanier

      That’s a bold statement! But Frans is definitely worthy to be in the conversation. Thanks for reading!

    • Changingman

      Agree ,both my all time favorite styles and editorial content. Early 70′s in England, late 70′s NYC, thats like a dream for me. One question for Frans if he sees this. Did you come across the suedehead street fashion of early 70′s England?

  • Adam

    Great looks! Very jealous of the Navy Donegal suit from look #1 and that sport coat from look #2. Textbook on dressing in a way that reflects yourself, very classic/timeless, but with some personal flair!

  • Shawn

    Damn this guy has it! I really like looks # 1 and # 2! Interesting life story too!

    • Shawn

      Didn’t notice the lace pocket square in look # 1 at first, it’s original, to say the least!

  • cuponoodles

    I feel that I’ve seen this guy around a time or two in SuitSupply before…Great feature!

  • Miguel

    Excellent article, truly a gentleman, everything he wore fit right and a nice mix of different materials on his outfits.
    The first two outfits are what I aim when I’m shopping around, by the way digging those DMonks.
    Thank you for the article and the tips.

  • James

    For me best dressed guy on here in a long time.